EdgeZero - Short Commercial 01

Director, cinematographer, producer, editor: Austin Smith

2nd Camera Operator: Caden Dullum

When EdgeZero contacted us to produce social media content for their product launch, we knew that we had to create visually dramatic pieces to showcase their industry-disrupting product. Based on their target demographic, we decided to go all out with a series of in-your-face, adrenaline-fueled videos that showed their product being pushed to its limits. Our producer found remote locations in the Cascade mountains to film the lifestyle shots, secured talent from agencies in the PNW, and coordinated with the client to ensure that all of the stunts went off without a hitch. Add in some cinematic detail shots of the bag in our studio, and the end result is a series of short videos that capture the brand identity of EdgeZero in under 30 seconds.